As the COVID-19 pandemics spread across the globe, the World Health Organization (WHO) warned that “we’re not just fighting an epidemic; we’re fighting an infodemic”. It cautioned, “Fake news spreads faster and more easily than the virus, and it is just as dangerous”. Social media play a strong role in propagating misinformation because of peer-to-peerContinue reading “COVID-19 Infodemic & Social Media”
Author Archives: akalestt
Influencers and celebrities as “critical actors” in the COVID-19 pandemics
Throughout the unpreceded times of COVID-19 pandemic, many celebrities and influencers invited us through their social media to wear masks, to wash our hands and apply social distancing. Public health campaigns recruited stars with large online followings to use their social media for a good purpose. TikTok celebrity Charlie D’Amelio posted a social distancing-inspired dance,Continue reading “Influencers and celebrities as “critical actors” in the COVID-19 pandemics”
YouTube & Cervical cancer awareness campaigns
Cervical cancer is the fourth most frequently diagnosed cancer and the fourth leading cause of cancer death in women, with an estimated 604,000 new cases and 342,000 deaths worldwide in 2020. The disease causes an unjustified economic, societal and humanistic burden to the patients, their families and the healthcare system. However, cervical cancer is preventableContinue reading “YouTube & Cervical cancer awareness campaigns”
Breast cancer digital awareness campaigns
Breast cancer is the No 1 diagnosed cancer in the world with 2.3 million new cases in 2020. Hard statistics: one woman in the world is diagnosed with breast cancer every 4, 4 minutes. Early detection in order to improve breast cancer outcome and survival remains the cornerstone of breast cancer control. Breast cancer awarenessContinue reading “Breast cancer digital awareness campaigns”
Health communication 