As the COVID-19 pandemics spread across the globe, the World Health Organization (WHO) warned that “we’re not just fighting an epidemic; we’re fighting an infodemic”. It cautioned, “Fake news spreads faster and more easily than the virus, and it is just as dangerous”.
Social media play a strong role in propagating misinformation because of peer-to-peer transmission. There is also evidence that social media is manipulated and used to spread COVID-19 misinformation.
The social media monitoring is important for the PR professionals. They need to understand the role that the social media play in the alarming issue of the Infodemic. This knowledge will help them to better position themselves especially when they develop strategies for the reputation and public Image of their customers. Besides, it might be a critical information for healthcare professionals as well as social media users. Unsurprisingly, the social media activity has increased during the pandemics.
As a highly accomplished healthcare executive with over two decades of experience in the diagnostics
industry, I specialize in medical scientific affairs, access and policy, and healthcare development. My
career is distinguished by a proven track record of leading strategic initiatives that significantly improve
patient outcomes through innovative diagnostic tools and integrated healthcare solutions. My expertise
encompasses laboratory medicine, clinical trials, and life sciences, complemented by a robust
background in public relations and team leadership. This combination ensures the delivery of highquality,
patient-centered care. I hold a Master’s degree in Strategic Communications & Public Relations
and a Bachelor’s degree in Biology, which provide me with a comprehensive understanding of both the
scientific and communicative aspects of healthcare. Currently, as the Head of Medical Scientific Affairs &
Healthcare Development, I continue to drive forward-thinking initiatives and foster an environment of
innovation and excellence in patient care.
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